MAXIMUM VENTURES...Maximize Opportunities


Maximum Ventures' team of industry experts aims to MAXIMIZE opportunities at the intersection of: 

- Latin America Consumer Markets and/or
- Connected Consumer Electronics and/or
- New Online & Virtual Entertainment Experiences.

What is the reasoning behind the focus on this unique inter-section of geography, devices and content?
Picture

Latin America Consumer Markets

Latin America Consumer Markets are over 600 million consumers strong. In recent years a strong middle class has developed. The population is young, it has high adoptions of social media, and internet penetration is growing fast (mobile!). Furthermore, as a consumer market it likes to consume, technology-wise, what is "in-fashion" in USA and Europe. New technology trends take only a few months to follow in Latin America. Early adopters are an attractive consumer segment.

Connected Consumer Electronics ("I-O-T")

Consumer Electronics are shifting from stand-alone devices to being connected devices. CE nowadays stands more for "Connected Electronics", as all the devices are starting to connect to networks, both inside the home and outside the home (internet). The connected consumer electronics devices, are now part of the "Internet-Of-Things" ("I-O-T"). Opportunities are ranging from video to audio to gaming to security and to health and fitness.
​
New Online & Virtual Entertainment Experiences
​Media, in almost all its forms (music, television, movies, newspapers, etc.), are moving from analog to digital, from physical to virtual. Media and content are moving to "the cloud". More often consumers can access their favorite music or TV shows online via a variety of connected devices. Both devices and consumers are in need of more content online.
​
The increasing penetration of internet, the growing availability of broadband (and also mobile broadband), will accelerate the access and desire for connected devices and new online and virtual entertainment experiences.
The current consumer attitude towards new online and social media is extremely positive. Countries in Latin America rank among the highest user participation on media such as Facebook and Twitter. Such high penetration and usage of social media will help rapid penetration of new technology and content concepts.