For European companies, the FIFA World Cup 2026™ represents more than a tournament. It is a powerful convergence of sport, culture, economics, and global attention.

In 2024, the Netherlands became Houston’s top international trade partner, surpassing countries such as China, Mexico, and Brazil with a bilateral trade value of $31.9 billion - up from just $8.5 billion in 2015, marking a 275% increase over the past decade. This milestone, driven largely by energy flows, marks a deep and dynamic transatlantic relationship between one of Europe’s most globally connected economies and one of America’s most future-focused cities.

In 2025 boardrooms across Europe are grappling with five critical topics that will determine the success or failure of their USA business.

European companies with operations in or plans to expand into the United States must prepare for potential challenges.

The Trump Administration's AI and Crypto Revolution: Opportunities for European Companies to Seize the Moment

Dutch-American Heritage Day, celebrated annually on November 16, honors historic ties between USA and The Netherlands

For U.S. Latinos, soccer is not just a sport; it’s a part of their identity. A staggering 73% of U.S. Latinos aged 16 and older identify as

From AI-powered analytics to immersive fan experiences using AR and VR, sports tech is evolving rapidly.

Home entertainment is a fully integrated experience that spans multiple devices, with personalized content powered by AI

With the rise of cloud gaming, VR, AI integration, and the rapidly expanding esports industry, there are more opportunities than ever

This article explains why European companies must integrate this demographic into its strategies to achieve sustainable success in the U.S.

digital health has evolved from fitness tracking into a holistic approach that includes advanced wearables, AI and telehealth solutions

if you’re eager to explore the future of augmented reality (AR), virtual reality (VR), and extended reality (XR), this is your guide.

Nearshoring has emerged as a transformative approach, particularly in the dynamic economic corridor spanning Texas and Mexico

As regulations tighten and tax burdens increase within the European Union, the search for new horizons becomes imperative.

From smart home devices to autonomous vehicles, AI has moved beyond research labs to become the new must-have feature for tech products targ

Web3 aims to transfer power from big corporations back into the hands of everyday users.

As consumers embrace the convenience and security of smart devices, and new technologies enable intelligent integration, our homes are getti

The Consumer Electronics Show CES 2024 is set to unveil exciting new innovations in augmented reality (AR), virtual reality (VR), and other

Read about trends in fitness tech and wearables in preparation for CES 2024.