Europe Day (May 9th) is a fitting moment to highlight how Houston–Europe trade and European investment in Houston are already central to the region’s economic future. In 2025, Houston exported $77.2 billion to Europe and imported $32.6 billion from the region, making Europe one of Houston’s most important commercial partners and a pillar of Houston’s global economy. For executives in Houston, Europe is not a distant market; it is a diverse portfolio of energy, industrial, log

For decades, the U.S. coasts - Boston, San Francisco, San Diego - have been the default destinations for European MedTech and life sciences companies. They carry the brand halo of entrenched clusters, dense venture networks, and legacy pharma. But the world has changed. Today, the Texas Coast - anchored by Houston - is emerging as the new epicenter for healthcare innovation. Call it The Medical Coast.

Every January, the world looks to Las Vegas for CES, the global stage where the future of technology is revealed. CES 2026, coming this January, is expected to be more than a showcase of new products. It will be a turning point where technology evolves from individual devices into interconnected ecosystems of intelligence ("EI").

Why the Historic 2025 Transatlantic Trade Pact Matters - and How European Companies Can Strategically Navigate It, especially in Texas and Houston.